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Enseignants-chercheurs


Monsieur Richard HUAMAN RAMIREZ

Enseignant-chercheur
Disciplines : Marketing / Systèmes d'information
Laboratoire : Humanis

Domaines d'enseignement

Consumer Behavior
Customer Analytics
Data-driven Marketing
Research Methodology

Thèmes de recherche

Consumer-brand relationship
Global (vs local) brands
Celebrity endorsement

Parcours

Ph.D. in Marketing at Aix-Marseille University
Articles académiques CNRS/FNEGE/HCERES
"Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism", (with N. Albert, D. Merunka), European Business Review, Vol. 31, n° 6, December 2019, 926-946 [CNRS cat. 3 / FNEGE rang 3 / HCERES]
"Bridge employment and full retirement intentions: the role of Person-Environment fit", (with K. Lahlouh, D. Lacaze), Personnel Review, Vol. 48, n° 6, September 2019, 1469-1490 [CNRS cat. 3 / FNEGE rang 3 / HCERES]
"Brand experience effects on brand attachment: the role of brand trust, age, and income", (with D. Merunka), European Business Review, Vol. 31, n° 5, 2019 [CNRS cat. 3 / FNEGE rang 3 / HCERES]
"When Is consumer desire driven by difficulty of recall? The effects of the type of information and time pressure", (with D. Merunka), Journal of Marketing Theory and Practice, Vol. 25, n° 4, October 2017, 375-395 [CNRS cat. 4 / FNEGE rang 4 / HCERES]
Communications scientifiques
"Brand oldness associations: Identification of dimensions and measurement", Academy of Marketing Science Annual Conference, Vancouver, Canada, 2019, (with N. Maaninou, V. Cova)
"Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning? ", AMS World Marketing Congress, Edinburgh, Scotland, 2019, (with N. Maaninou)
"How do consumers perceive products co-created by brand fans? The effect of love, product category, and perceived product innovation ", 47th EMAC Conference, Glasgow, UK, May 2018, (with S. Salgado)
"Les associations à la marque perçue vieille : Identification des dimensions et mesure", 34e congrès de l’Association Française de Marketing, Strasbourg, France, mai 2018, (with N. Maaninou, V. Cova)
"La recherche de variété comme facteur modérateur à la perception d’une extension de gamme", 33e congrès de l’Association Française de Marketing, 2017, (with V. Mejia, P. Aurier)
"L’effet du brand globalness sur la confiance dans la marque : le rôle médiateur de l’affect envers la marque et la capacité innovatrice de la marque", 33e congrès de l’Association Française de Marketing, Tours, France, 2017, (with N. Albert)
"Intentions de carrière après la retraite : Le role de l’ajustement personne-environnement de travail", 28e congrès de l’Association Francophone de Gestion des Ressources Humaines, Aix-en-Provence, France, octobre 2017, (with K. Lahlouh, D. Lacaze)
"The feeling of strangeness as an aspect of the contemporary art museum experience: conceptualization and consequences", Association for Consumer Research (ACR) Conference, Berlin, Germany, 2016, (with J.D. Pinzon, A. Gaztelumendi)
"The impact of retrieval difficulty on satiation feeling", Academy of Marketing Science Conference, Denver, Colorado, US, 2015, (with N. Maaninou)
"L’impact de la difficulté de rappel sur la satiété : le rôle modérateur du type de produit", 31 congrès de l’Association Française de Marketing, Marrakech, Maroc, 2015, (with L. Jiang)
Autres conférences académiques / conférences professionnelles
"Measurement Scale of Aesthetic Style: scale refinement and its effect on perceived brand quality and brand loyalty", 10th International Research Meeting in Business and Management, Nice, France, 2019, (with S. Masè, E. Cedrola)
"Understanding career plateau: coworkers support as a predictor and its influence on affective and continuance organizational commitment. Evidence from Algeria", 15th Workshop on Research Advances in Organizational Behavior and Human Resources Management, Paris, France, May 2018, (with K. Lahlouh, D. Lacaze)
"The cultural consumption experience from a feeling of strangeness: A video elicitation study exploring museum occasional visitors", Consumer Culture Theory Conference, Lille, France, 2016, (with J.D. Pinzon, A. Gaztelumendi)
"Perceived brand longevity and brand heritage", 6th International Symposium on Corporate Heritage, Aix-en-Provence, France, 2016, (with N. Maaninou)
"The construction of desire through the recall of past experiences: the role of time pressure", Society for Marketing Advances (SMA) Conference, San Antonio, Texas, US, 2015
"The effect of brand experience on brand trust and brand attachment", Society for Marketing Advances (SMA) Conference, San Antonio, Texas, US, 2015
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