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Enseignants-chercheurs


Madame Natalie DAVID

Enseignant-chercheur
Disciplines : Marketing / Systèmes d'information
Laboratoire : Humanis

Domaines d'enseignement

Marketing
Human resources & organizational behavior

Thèmes de recherche

Réseaux intra-organisationnels d'échange de savoir

Facteurs de fidélité dans l'économie des plateformes

Enseignement

PGE1A
PGE2A English Track
PGE3A
MEM
BAI2A

Parcours

Doctorat en sciences de gestion
HEC (2003), Majeure Marketing
10 ans d'expérience professionnelle dans le marketing management
Articles académiques CNRS/FNEGE/HCERES
"Extrinsic Motivation as a Determinant of Knowledge Exchange in Sales Teams: A Social Network Approach", (with Julia Brennecke, Olaf Rank), Human Resource Management, Vol. forthcoming, 2019 [CNRS cat. 2 / FNEGE rang 1 / HCERES]
Articles académiques
"Customer Segmentation in Retailing based on Retail Brand Patronage Patterns", (with Hanna Schramm-Klein, Olaf Rank, Gerhard Wagner), International Review of Retail, Distribution and Consumer Research, Vol. 25, n° 5, 2015
Communications scientifiques
"Overload and intention to leave: the negative effects of employees’ network embeddedness", 34th EGOS Colloquium, Tallinn (Estonia), 2018, (with Olaf Rank)
"Overload and Intention to Leave: The Negative Effects of Employees' Network Embeddedness", 78th Annual Meeting of the Academy of Management, Chicago (USA), 2018, (with Olaf Rank)
"Avoiding ambiguity – Informal information seeking as a compensation for lack of management control", 33rd EGOS Colloquium, Copenhagen (Denmark), 2017, (with Olaf Rank)
"Motivation as an antecedent for employees' embeddedness in intra-organizational cooperative networks", 76th Annual Meeting of the Academy of Management, Anaheim (USA), 2016, (with Olaf Rank)
"Motivation as an antecedent for employees' embeddedness in intra-organizational cooperative networks", 32nd EGOS Colloquium, Naples (Italy), 2016, (with Olaf Rank)
"Multi-store Patronage: Analyzing Retail Brand Patronage Using Blockmodeling Technique", 44th Annual Conference of the European Marketing Academy, Leuven (Belgium), 2015, (with Hanna Schramm-Klein, Olaf Rank, Gerhard Wagner)
"An Analysis of Retail Brand Patronage Patterns From A Network Perspective", 2nd AMA/ACRA Triennial Conference, Coral Gables (USA), 2015, (with Hanna Schramm-Klein, Olaf Rank, Gerhard Wagner)
"Retail Patronage as a Network: An Alternative Approach to Customer Segmentation", American Marketing Association (AMA) – Winter Marketing Educators’ Conference, San Antonio (USA), 2015, (with Hanna Schramm-Klein, Olaf Rank, Gerhard Wagner)
Autres conférences académiques / conférences professionnelles
"Workplace friendships: the interplay between task and affective ties", 38th Sunbelt Conference, INSNA, Utrecht (Netherlands), 2018, (with Julia Brennecke)
"Overload and intention to leave: the negative effects of employees’ network embeddedness", 3rd European Conference on Social Networks (EUSN), Mainz (Germany), 2017, (with Olaf Rank)
"Deficient management control and role ambiguity as antecedents for employees' embeddedness in intra-organizational information exchange networks", 37th Sunbelt Conference of the International Network for Social Network Analysis, Beijing (China), 2017, (with Olaf Rank)
"Motivation as an antecedent for employees' embeddedness in intra-organizational cooperative networks", 27th Freiburg-Nagoya Joint Seminar, Nagoya (Japan), 2016, (with Olaf Rank)
"Intrinsic and extrinsic motivation as antecedents for employees’ embeddedness in intra-organizational collaborative networks", 36th Sunbelt Conference of the International Network for Social Network Analysis, Newport Beach (USA), 2016, (with Olaf Rank)
"Customer Segmentation in Retailing based on Retail Brand Patronage Patterns, 18th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution ", 18th Conference of the European Association for Education and Research in Commercial Distribution, Rennes (France), 2015, (with Hanna Schramm-Klein, Olaf Rank, Gerhard Wagner)
Thèses/HDR soutenues
Work, Workers, and Coworkers: How Organizational Psychology Interacts with Employees‘ Embeddedness in Knowledge Exchange Networks, University of Freiburg, 2017
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