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Enseignants-chercheurs


Madame Nada MAANINOU

Enseignant-chercheur
Docteur en sciences de gestion
Disciplines : Marketing / Systèmes d'information
Laboratoire : Humanis

Domaines d'enseignement

Marketing

Thèmes de recherche

Gestion de la marque (Brand Management)

Enseignement


Communications scientifiques
"Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?", AMS 22nd World Marketing Congress, Édimbourg, Royaume-Uni, July 2019, (with N. Maaninou, R. Huaman-Ramirez)
"Brand oldness associations: Identification of dimensions and measurement ", Academy of Marketing Science Annual Conference, Vancouver, Canada., May 2019, (with N. Maaninou, R. Huaman-Ramirez, V. Cova)
Autres conférences académiques / conférences professionnelles
"Destination personality effects on tourist's attitude: The role of self-congruity and ambiguity tolerance", 5ème Journée de la Recherche en Marketing du Grand-Est JRMGE , Strasbourg, France, 2019, (with R. Huaman-Ramirez, N. Maaninou)
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