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Enseignants-chercheurs


Madame Landisoa RABESON

Enseignant-chercheur
Docteure en sciences économiques et sociales
Disciplines : Marketing / Systèmes d'information
Laboratoire : Humanis
“Nous n'héritons pas de la terre de nos ancêtres, nous l'empruntons à nos enfants.” Proverbe africain

Domaines d'enseignement

Marketing des services
Marketing international
Etudes marketing

Thèmes de recherche

Marketing des services
Consommation éthique
Marketing digital

Enseignement

Programme Grande Ecole

Parcours

Doctorat en sciences économiques et sociales, Université de Fribourg (Suisse)
Articles académiques CNRS/FNEGE/HCERES
"Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility.", (with S. Bambauer-Sachse), Journal of Retailing and Consumer Services, Vol. 22, n° 1, 2015 [CNRS cat. 3 / FNEGE rang 3]
"Service recovery for moderate and high involvement services.", (with S. Bambauer-Sachse), Journal of Services Marketing, Vol. 29, n° 5, 2015 [CNRS cat. 3 / FNEGE rang 3 / HCERES]
Chapitres d'autres ouvrages
"Apprenticeship Management in Africa: The Case of Madagascar", "in :The Success of Apprenticeships - Views of Stakeholders on Training and Learning", Wiley, 2020, (with L. Ramboarison-Lalao)
"When does the value of compensation matter in service recovery processes? ", in : M.W. Obal, N. Krey, , "in :Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era.", Springer, 2015, (with S. Bambauer-Sachse)
Communications scientifiques
"Train and entertain me. Experience with a Nike non-commercial application.", 2020 AMA Summer Academic Conference, San Francisco, California, US, August 2020, (with D. Plotkina)
"To app or not to app? Investigation of the impact of non-commercial mobile application on luxury brand identity.", 48th Annual Conference of the European Marketing Academy, Hamburg, Germany, May 2019, (with D. Plotkina)
"When does the value of compensation matter in service recovery processes? ", 2014 AMS Annual Conference , Indianapolis, Indiana, US, May 2014, (with S. Bambauer-Sachse)
"Effective use of non-monetary and monetary compensation in service recovery.", 2014 AMA Winter Marketing Educators Conference, Orlando, Florida, US, February 2014, (with S. Bambauer-Sachse)
Autres conférences académiques / conférences professionnelles
"Entertain me: investigation of the impact of non-commercial mobile application on consumer perceptions in the luxury industry.", 5ème Journée de Recherche en Marketing du Grand Est, Strasbourg, France, 2019, (with D. Plotkina)
"Ethical consumption and the couple decision-making process: An exploratory study", EBEN (European Business Ethics Network) Research Conference, Athens, Greece, 2017
Organisation de manifestations académiques
5ème Journée de Recherche en Marketing du Grand Est, Strasbourg, France, March 2019
Thèses/HDR soutenues
Les compensations tangibles comme stratégies de réparation de service : L’influence des facteurs situationnels, des caractéristiques du client et du service – Etudes empiriques, Université de Fribourg, Suisse, 2016
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