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Enseignants-chercheurs


Madame Daria PLOTKINA

Enseignant-chercheur
Docteur
Disciplines : Marketing / Systèmes d'information
Laboratoire : Humanis

Domaines d'enseignement

Marketing International: Stratégies de Marketing International, Comportement du Consommateur à l'International; Etude de Cas en Gestion Internationale et Européenne; Marketing Digital: Digital Divide, e-Réputation

Thèmes de recherche

Marketing en ligne, bouche à l'oreille électronique, e-commerce, utilisation des technologies d'information

Enseignement

PGE - Programme Grande Ecole, Master

Parcours

MAE- Master Administration Entreprises, parcours Recherche
Master en Gestion Internationale et Européenne
Licence en Economie et Comptabilité
Articles académiques sciences de gestion / section 37
"Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing", (with H. Saurel), Journal of Retailing and Consumer Services, Vol. 51, 2019 [CNRS cat. 3 / FNEGE rang 3]
"Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews. ", (with A. Munzel, J. Pallud), Journal of Business Research, 2018 [CNRS cat. 2 / FNEGE rang 2 / HCERES]
"Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product.", (with A. Munzel), Journal of Retailing and Consumer Services, Vol. 29, 2016 [CNRS cat. 3 / FNEGE rang 3]
Articles académiques (autres revues)
"What’s new with you? On the moderating effect of product novelty on eWOM effectiveness.", (with A. Munzel), Customer , Vol. 1, n° 1, 2013
Chapitres d'ouvrages scientifiques
"The Customer's Voice: Toward New Listening Tools. Augmented Customer Strategy: CRM in the Digital Age.", "in :Augmented Customer Strategy: CRM in the Digital Age", Gilles N'Goala; Virginie Pez‐Pérard; Isabelle Prim‐Allaz, 2019, (with A. Munzel, J. Pallud)
Communications scientifiques
"Proposition d'une grille d'évaluation de la maturité digitale d'un site Web d'entreprise vitivinicole dans le contexte européen", AIM, Nantes, France, 2019, (with C. Haller, T. Vothanh)
"HOW DOES PROVIDING FINANCIAL INFORMATION IMPACT RETIREMENT INTENTIONS?", AMS Annual Conference, Vancouver, Canada, 2019, (with A.O.I. Hoffmann)
"THE EFFECT OF VIRTUAL REALITY MOBILE APPLICATIONS ON SHOPPING EXPERIENCE", AMS Annual Conference, Vancouver, Canada, 2019, (with J. Dinsmore)
"IMPACT OF ONLINE REVIEW FORMAT ON CONSUMER EWOM AND VISIT INTENTIONS", World Marketing Conference, Edinburgh, Scotland, 2019, (with J. Pallud)
"To app or not to app? Investigation of the impact of non-commercial mobile application on luxury brand identity.", EMAC, Hamburg, Germany, 2019, (with L. Rabeson)
"The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer.", EMAC, Hamburg, Germany, 2019, (with L. Busca, G. Castéran, C. Massa )
"Customer experience posting an online review and eWOM intent", World Marketing Conference, Porto, Portugal, 2018
"Ne soyez pas trompé. Détection des faux avis en ligne. ", AFM, Tours, France, 2017, (with A. Munzel, J. Pallud)
"LIE LAYS A BURDEN. EMOTIONAL AND ATTITUDINAL IMPACTS OF COMPOSING A FAKE ONLINE REVIEW", EMAC, Leuven, Belgium , 2015, (with A. Munzel, J. Pallud)
"Expert or customer? A multi-category investigation of online review source on its effectiveness", EMAC, Valencia, Spain, 2014, (with A. Munzel)
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