Contenu | Menu

EM Strasbourg
Autres sites
EM Strasbourg

Enseignants-chercheurs


Charlotte MASSA

Enseignant-chercheur
Docteur en sciences de gestion
Responsable de la spécialisation Marketing en apprentissage du Programme Grande Ecole
Disciplines : Marketing
Laboratoire : Humanis

Domaines d'enseignement

Comportement du consommateur
Intelligence Marketing
Marketing expérientiel
Distribution et e-commerce
Wine management and tourism

Thèmes de recherche

Consumption experience
Sensorial dimension – embodiment theory
Mixed methods
Wine tourism
Articles académiques sciences de gestion / section 37
"A consumer value approach to a holistic understanding of the winery experience", (with S. Bédé), Qualitative Market Research, Vol. 21, n° 4, 2018, pp. 530-548 [CNRS cat. 4 / FNEGE rang 4 / HCERES]
"L'expérience de consommation collective : du communautaire à l'identitaire. Le cas des Flash Mobs", (with J-Ph. Galan), Revue Sciences de Gestion, Vol. 281-282, 2016, pp. 65-72 [CNRS cat. 4 / HCERES]
"Quand le logo olfactif reflète les valeurs de la marque, application dans le secteur des services.", (with J. Grobert), Décisions Marketing, forthcoming [CNRS cat. 3 / FNEGE rang 3 / HCERES]
Chapitres de manuels pédagogiques
"Designing and creating tourism experience : adding value for tourists", in : Marios Sotiriadis, "in :Handbook of entrepreneurship in tourism, travel and hospitality: skills for succ", Emerald Publishing, 2018, (with Y. Ben Tahar, C. Haller, S. Bédé)
Communications scientifiques
"La réalité virtuelle au service de l'expérience de consommation oenotouristique.", 6ème conférence de l'AFMAT, Perpignan, 2019, (with D. Bédé, N. Maumon)
"The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer.", 35ème Congrès de l'Association Française du Marketing, Le Havre, France, 2019, (with Busca L., Castéran G. , Plotkina D. )
"The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer.", 48th European Marketing Academy Annual Conference, Hambourg, Germany, 2019, (with L. Busca, G. Castéran, D. Plotkina)
"Oenotourisme et consommation : une netnographie pour déterminer les éléments clés de l'expérience de visite d'une cave.", 33ème Congrès de l’Association Française du Marketing, 2017, (with S. Bédé)
"Propositions for better understanding the performing arts exprience: the embodiment theory and the mixed methods.", 19th World Marketing Congress, 2016
"Smells like bank spirit", 45rd European Marketing Academy Annual Conference, 2016, (with J. Grobert)
"Study of the concert experience lived by consumers. Interpretive analysis of quantitative data.", 43rd European Marketing Academy Annual Conference, 2014, (with J-Ph. Galan)
"L'expérience de consommation collective : du communautaire à l'identitaire. Le cas des flash mobs.", 29ème Congrès de l'Association Française du Marketing, 2013, (with J-Ph. Galan)
"Approche phénoménologique de l'expérience de consommation culturelle : le cas du concert", 29ème Congrès de l'Association Française du Marketing, 2013, (with J-Ph. Galan)
Autres conférences académiques / conférences professionnelles
"Intergenerational transmission: an exploratory study of generation Z wine consumer behaviour.", 11th Academy of Wine Business Research , Stellenbosch, 2019, (with D. Bédé, N. Maumon)
"Wine industry in the era of the virtuality: an answer to the expectations of Gen-Zers?", 41th World Congress of Vine and Wine, Punta del Este, Uruguay , 2018, (with D. Bédé, N. Maumon)
"Intergenerational transmission: an exploratory study of Generation Z wine consumer behavior ", 41th World Congress of Vine and Wine, Punta del Este, Uruguay, 2018, (with D. Bédé, N. Maumon)
"“Consume less, consume better”: The case of Wine in Moderation message.", 10th Academy of Wine Business Research Conference, 2017, (with S. Bédé)
"Does satisfaction trigger purchase? The case of winery visit experience.", 10th Academy of Wine Business Research Conference, 2017, (with S. Bédé)
"Wine store brands and consumer perceptions.", 10th Academy of Wine Business Research Conference., 2017, (with Y. Ben Tahar)
"Vers une modélisation des éléments du modèle Tétraclasse : une application au secteur culturel.", 3ème Journée de Recherche en Marketing du Grand Est, 2017, (with H. Castéran)
"Un touriste satisfait est-il un touriste qui achète ? Le cas de l’expérience de visite d’une cave.", 4ème Conférence de l’Association Francophone de Management du Tourisme, 2017, (with S. Bédé)
"Analyse comparée de l’expérience oenotouristique : Ancien versus Nouveau monde.", 4ème Conférence de l’Association Francophone de Management du Tourisme, La Rochelle, 2017, (with S. Bédé)
"Wine tourism and consumption: a netnography to determine the satisfaction/dissatisfaction elements of winery experience", 39th World Congress of Vine and Wine, October 2016, (with S. Bédé)
"The sensory dimension in the cultural service experience. Application to contemporary music concerts.", 13th International Research Conference in Service Management, 2014, (with J-Ph. Galan)
Partagez ! Recommandez !

Recherche dans l'annuaire
Recherche dans l'annuaire

Liens directs
Suivez-nous
EM Strasbourg Business School
61 avenue de la Forêt-Noire
F-67085 Strasbourg Cedex, FRANCE
Tél. : 03 68 85 80 00
>
Plan d'accès
PARTENAIRES
  
 

NOS RÉSEAUX              NOS LABELS

Image de fond

Connexion