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Enseignants-chercheurs


Madame Landisoa RABESON

Enseignant-chercheur
Docteure en sciences économiques et sociales
Disciplines : Marketing
Laboratoire : Humanis
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Domaines d'enseignement

Marketing des services
Marketing international
Etudes marketing

Thèmes de recherche

Marketing des services
Consommation éthique
Différence culturelle
Marketing digital

Enseignement

Programme Grande Ecole

Parcours

Doctorat en sciences économiques et sociales, Université de Fribourg (Suisse)
Articles académiques sciences de gestion / section 37
"Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility.", (with S. Bambauer-Sachse), Journal of Retailing and Consumer Services, Vol. 22, n° 1, 2015 [CNRS cat. 3 / FNEGE rang 3]
"Service recovery for moderate and high involvement services.", (with S. Bambauer-Sachse), Journal of Services Marketing, Vol. 29, n° 5, 2015 [CNRS cat. 3 / FNEGE rang 3 / HCERES]
Communications scientifiques
"To app or not to app? Investigation of the impact of non-commercial mobile application on luxury brand identity.", 48th Annual Conference of the European Marketing Academy, Hamburg, Germany, mai 2019, (with D. Plotkina)
"Effective use of non-monetary and monetary compensation in service recovery.", 2014 Winter Marketing Educators Conference, Orlando, Florida, US, 2014, (with S. Bambauer-Sachse)
"When does the value of compensation matter in service recovery processes? ", 2014 AMS Annual Conference , Indianapolis, Indiana, US, 2014, (with S. Bambauer-Sachse)
Thèses/HDR soutenues
Les compensations tangibles comme stratégies de réparation de service : L’influence des facteurs situationnels, des caractéristiques du client et du service – Etudes empiriques, Université de Fribourg, 2016
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