International Wine management and tourism

This programme is available on different basis : initial training or apprenticeship

This English-taught programme provides wine management and tourism education customized to the particular demands of global wine trade, the unique feature of the domestic and overseas wine industries, and wine as a product.

Students learn to combine cutting edge and world best-practice wine management know-how with a working knowledge and skills in both winemaking and viticulture, this incorporating the entire wine value chain.

A blended approach including involvement from industry experts and sponsors:

And from expert academics from France, from Australia and from the United States underpins the programme :

• Roberta CROUCH, University of Adelaide
• Jodie CONDUIT, University of Adelaide
• Armand GLINSKY, Sonoma State University
• Liz THACH, Sonoma State University
• Marianna SIGALA, University of South Australia

Career Perspectives

• Marketing manager: small, medium, large winery
• Distribution manager: winery, wholesale and retail
• Regional or group business export representative
• Wine or regional tourism manager

Content of the Programme

Grape and Wine Knowledge

• Introduction to grape and wine
• French vineyards, wine tasting and food-wine pairing

Wine tourism

• New directions in wine business: wine tourism
• Comtemporary issues in wine tourism

International Wine Management

• IS in the wine industry
• International export strategies in wine business
• Entrepreneurship and small business in wine business
• Strategy and management in wine business
• Financial, accounting and legal aspects in wine business

Wine Marketing
and sales

• International wine business sales and negotiation
• Learning discoveries in wine marketing
• French wine industry : a stakeholder perspective
• Direct marketing in wine business
• Global wine supply chain