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International Wine management and tourism

This programme is available on different basis : initial training or apprenticeship

This English-taught programme provides wine management and tourism education customized to the particular demands of global wine trade, the unique feature of the domestic and overseas wine industries, and wine as a product.

Students learn to combine cutting edge and world best-practice wine management know-how with a working knowledge and skills in both winemaking and viticulture, this incorporating the entire wine value chain.

A blended approach including involvement from industry experts and sponsors:



And from expert academics from France, from Australia and from the United States underpins the programme :


Career Perspectives

  • Marketing manager: small, medium, large winery
  • Distribution manager: winery, wholesale and retail
  • Regional or group business export representative
  • Wine or regional tourism manager

Content of the Programme

Grape and Wine Knowledge

  • Introduction to grape and wine
  • French vineyards, wine tasting and food-wine pairing

Wine tourism

  • New directions in wine business: wine tourism
  • Comtemporary issues in wine tourism

International Wine Management

  • IS in the wine industry
  • International export strategies in wine business
  • Entrepreneurship and small business in wine business
  • Strategy and management in wine business
  • Financial, accounting and legal aspects in wine business


Wine Marketing
and sales

  • International wine business sales and negotiation
  • Learning discoveries in wine marketing
  • French wine industry : a stakeholder perspective
  • Direct marketing in wine business
  • Global wine supply chain

mise à jour le 4 décembre 2019

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Coralie Haller, head of major in "International Wine management and tourism"
For the last year of my Master degree, I chose to follow the courses of “International Wine Business Management & Tourism” at EM Strasbourg. With a bachelor specialised in Tourism and a first year of Master degree at the University of Angers called “ Wine, Gastronomy & Tourism”, I wanted to be part of this program for 2 main reasons. First because it’s unique, in the North East Region of France, to propose a degree of this level in Wine Tourism but also because this degree can be made in apprenticeship.Thanks to this opportunity I became part of the Group Grands Chais de France in which I am UK&ROI Sales Assistant Junior. The classes with French & International teachers, all presented in english, are often based on real case studies. I find that great because you can help the companies who are part of the “Chaire Vin et Tourism ” with your work & recommendation. It’s a chance to be more close to the reality, to professionalize yourself, to #bedistinctive.

Anne-Céline Lemberger
Master Management du tourisme
It is possible to attend Wine management classes in our french master in tourism. Learn more : M2 Tourism