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Teaching staff


Mrs Claire ROEDERER

Associate Professor
Head of Strategic and Operational Marketing Track (Grande Ecole Programme)
Field : Marketing
Research center : Humanis

Teaching fields

Principles of Marketing
Strategic Marketing
Consumer Behaviour
Product Management
Experiential Marketing

Research topics

Marketing expérientiel
Consommation expérientielle
Comportement du consommateur
Prise de pouvoir du consommateur

Experiences

Doctorat ès sciences de gestion, IAE Dijon, (2008)
Prix de thèse en sciences de gestion de l'Université de Bourgogne (2009)
Promotion CEFAG -FNEGE (2005)
Diplômée de l'EAP-ESCP (ESCP Europe)
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