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Enseignants-chercheurs


Herbert CASTERAN

Directeur Général EM Strasbourg
Enseignant-chercheur, Qualifié MCF,
Responsable du Master 2 Management du Tourisme
Responsable de la spécialité marketing en apprentissage, Programme Grande Ecole
Disciplines : Marketing
Laboratoire : Humanis

Domaines d'enseignement

Outils d'aide à la décision
Politique de prix et prévision des ventes
Politique marketing et commerciale
Customer Equity
Datamining

Thèmes de recherche

Customer Equity
Customer Lifetime Value

Enseignement

Comptabilité Contrôle (FCC)
E-marketing et Management des TIC (E-MKT)
Finance (FBQ)
M2 Management - études, conseil, recherche
MAE - Management du Tourisme
Marketing en apprentissage (MKT6)
SO_MKT
Négociation

Parcours

Sciences Po Toulouse
M2 (DESS) Statistiques et Econométrie (Toulouse I)
M2 Recherche (DEA) Econométrie et Economie Mathématique (Toulouse I ; équivalence)
Doctorat es sciences de gestion (Toulouse I)
Articles académiques sciences de gestion / section 37
"Satisfaction des visiteurs et comportement du personnel en contact" (with T. Valentini), Management & Avenir, Vol. 84, mars 2016 [CNRS cat.4 / HCERES / FNEGE rang 3]
"L'identification à l'activité et le souhait de stabilité dans le secteur social" (with S. Mainhagu), Relations industrielles / Industrial Relations, 2016 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Linking usage and shopping: how value experiences can distinguish consumers?" (with I. Gicquel), Journal of Retailing and Consumer Services, Vol. 30, January 2016 [FNEGE rang 3]
"Does authenticity really affect behavior? The case of the Strasbourg Christmas Market." (with C. Roederer), Tourism Management, 2013 [CNRS cat.3 / HCERES]
"The effects of purchase orientations on perceived loyalty programmes’ benefits and loyalty" (with Lars Meyer-Waarden , Christophe Benavent), International Journal of Retail and Distribution Management, 2013 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior" (with P. Cailleba), Journal of Business Ethics, Vol. 97, n° 4, juillet 2010 [CNRS cat.2 / HCERES / FNEGE rang 2]
"A Quantitative Study On The Fair Trade Coffee Consumer." (with P. Cailleba), Journal of Applied Business Research, Vol. 25, n° 6, December 2009 [CNRS cat.3 / HCERES / FNEGE rang 3]
Articles académiques (autres revues)
"The Long-Term Impact of Sales Promotions on Customer Equity" (with Lars-Meyer Waarden), Customers & Service Systems, Vol. 1, n° 1, 2014
Chapitres d'ouvrages scientifiques
"Retention/Churn Modeling", in : , Handbook of Market Research, Springer Meteor, 2016, (with L. Meyer-Waarden, W. Reinartz)
"Les sondages politiques, techniques ou démiurge ?", in : F. Dosquet, Marketing et communication politique, EMS Management & Société, février 2012, 141-209, (with F. Dosquet, S. Bourliaataux-Lajoinie, P. Cailleba, J. Edelbloude, A. Harfouche)
Communications scientifiques
"Same context, same experience? A latent class segmentation of Strasbourg Christmas Market visitors based on the dimensions of the visit experience", World Marketing Congress, Paris, 2016 (with C. Roederer)
"Réclamations et inertie réactionnelle des clients professionnels", 32ème Congrès International de l’Association Française du Marketing, Lyon, 2016
"Determinants of the Long-Term Impact of Price Promotions on CLV Components", European Marketing ACademy Conference, 2015 (with L. Meyer-Waarden, P. Chrysochou)
"La perception du comportement du personnel de contact par les clients : impacts sur la satisfaction", 31ème Congrès International de l’Association Française du Marketing , 2015 (with T. Valentini)
"Les déterminants de l’impact à long terme des promotions de prix sur les composants de la valeur à vie des clients", 31ème Congrès International de l’Association Française du Marketing, 2015 (with L. Meyer-Waarden, P. Chrysochou)
"Determinants of the Long-Term Impact of Price Promotions on CLV Components", EMAC (Leuven), 2015 (with L. Meyer-Waarden, P. Chrysochou)
"La perception du comportement du personnel de contact par les clients : impacts sur la satisfaction", 31ème Congrès International de l’AFM, 2015 (with T. Valentini)
"Les déterminants de l’impact à long terme des promotions de prix sur les composants de la valeur à vie des clients", 31ème Congrès International de l’AFM, 2015 (with L. Meyer-Waarden, P. Chrysochou)
"The Long-Term Impact of Sales Promotions on Customer Equity", EMAC 2014 Conference, 2014 (with L. Meyer-Waarden, P. Chrysochou)
"Linking usage and shopping: how value experiences can distinguish consumers", 30ème Congrès international AFM , 2014 (with I. Gicquel)
"L'impact à long terme des promotions prix sur le capital client", 30ème Congrès international AFM, 2014 (with L. Meyer-Waarden, P. Chrysochou)
"The Long-Term Impact of Sales Promotions on Customer Equity ", 29eme Congrès de l'AFM, 2013 (with L. Meyer-Waarden)
"Impact de l’authenticité sur la fréquentation d’un lieu touristique : proposition d’une segmentation", 28ème Congrès International de l’Association Française du Marketing, May 2012 (with C. Roederer)
"The Impact of Sales Promotion on Customer Lifetime Value for Fast Moving Consumer Goods: An Empirical Investigation on the « Single Source » BehaviorScan Panel", German-French-Austrian Conference on Quantitative Marketing , September 2010 (with L. Meyer-Waarden, C. Benavent)
"The Impact of Sales Promotion on Customer Lifetime Value for Fast Moving Consumer Goods", German-French-Austrian Conference on Quantitative Marketing , September 2010 (with L. Meyer-Waarden, C. Benavent)
"Incorporating covariates into the Pareto/NBD model: An Empirical Comparison of Alternative Lifetime Value models", German-French-Austrian Conference on Quantitative Marketing,, septembre 2007 (with L. Meyer-Waarden, C. Bénavent)
"The differentiated impact of loyalty programs’ gratifications on purchase behavior according to purchasing orientations ", 23ème Congrès International de l’AFM, May 2007 (with L. Meyer-Waarden, C. Bénavent)
"Empirical Evaluation of NBD models for the estimation of lifetime value in the retailing sector ", 23ème Congrès International de l’AFM, May 2007 (with L. Meyer-Waarden, C. Bénavent)
Autres conférences académiques / conférences professionnelles
"Satisfaction des visiteurs et comportement du personnel de contact", 2ème Congrès de l’Association Francophone de Management du Tourisme, 2015, (with T. Valentini)
"« Alice au Pays des Merveilles » ou « Scrooge fuyant les Noëls d’Antan » : Les visiteurs du Marché de Noël vivent-ils la même expérience ?", 1er Congrès de l’Association Francophone de Management du Tourisme, 2014, (with C. Roederer)
"Do organic and fair trade brands develop higher loyalty", French-German workshop " IS THE DIGITALLY EMPOWERED CUSTOMER A HAPPY CUSTOMER", 2014, (with G. Castéran, P. Chrisochou, L. Meyer-Waarden)
"The Long-Term Impact of Sales Promotions on Customer Equity ", European Marketing ACademy Conference 2013, 2013, (with L. Meyer-Waarden)
"The Long-Term Impact of Sales Promotions on Customer Equity", KIT Workshop 2013, 2013, (with L. Meyer-Waarden)
"Impacts of Authenticity on Visit Frequency to a Tourist Location", Global Marketing Conference , July 2012, (with C. Roederer)
"The operationalization of authenticity through its impact on tourist behavior", European Marketing ACademy Conference , 2012, (with C. Roederer)
"Vector Autoregressive (var) Persistence Modeling To Test The Long Term Effects Of Loyalty Programs", 39th EMAC Conference, 2010, (with L. Meyer-Waarden, C. Benavent)
"The theory of extrinsic/intrinsic motivation applied to the problematic of gratifications within frequent flyer program", 38th EMAC Conference, 2009, (with L. Meyer-Waarden, C. Benavent)
"A study on the fair trade coffee consumer in France", 38th EMAC Conference, 2009, (with P. Cailleba)
"Fair trade coffee and brand loyalty in France", 38th EMAC Conference, 2009, (with P. Cailleba)
"Modelization of the impact of Fair trade coffee on consumer behavior ", B&ESI Conference , 2009, (with P. Cailleba)
"A quantitative study on the Fair trade coffee consumer", IBER Conference, 2008, (with P. Cailleba)
"Application of latent class models to purchases in the retailing sector and comparison with the Pareto/NBD formulation", ème Congrès International des Nouvelles Tendances du Marketing (Paris-Venise),, 2008, (with L. Meyer-Waarden, C. Benavent)
Thèses/HDR soutenues
L'impact des promotions sur la Valeur à Vie du Client et le Capital Client, Université de Toulouse, September 2010
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