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International Wine management and tourism


A blended teaching-approach

This English-taught programme provides wine management and tourism education customized to the particular demands of global wine trade, the unique feature of the domestic and overseas wine industries, and wine as a product.

Students learn to combine cutting edge and world best-practice wine management know-how with a working knowledge and skills in both winemaking and viticulture, this incorporating the entire wine value chain.

A blended approach including involvement from industry experts :



and from expert academics from France, from Australia and from the United States underpins the programme :


Career Perspectives


  • Marketing manager: small, medium, large winery
  • Distribution manager: winery, wholesale and retail
  • Regional or group business export representative
  • Wine or regional tourism manager



Content of the Programme

Grape and Wine Knowledge

  • Introduction to grape and wine
  • Wine tasting and food-wine pairing
  • The language of wine

Wine tourism

  • New directions in wine business: wine tourism
  • Comtempory issues in wine tourism

International Wine Management

  • IS in the wine industry
  • International export strategies in wine business
  • Entrepreneurship and small business in wine business
  • Strategy and management in wine business
  • Financial, accounting and legal aspects in wine business

Wine Marketing
and sales

  • International wine business sales and negotiation
  • Learning discoveries in wine marketing
  • French wine industry
  • Direct marketing in wine business
  • International wine distribution

mise à jour le 29 août 2017

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Contact

Coralie Haller, head of major in "International Wine management and tourism"
coralie.haller@em-strasbourg.eu
   

Témoignage

For the last year of my Master degree, I chose to follow the courses of “International Wine Business Management & Tourism” at EM Strasbourg. With a bachelor specialised in Tourism and a first year of Master degree at the University of Angers called “ Wine, Gastronomy & Tourism”, I wanted to be part of this program for 2 main reasons. First because it’s unique, in the North East Region of France, to propose a degree of this level in Wine Tourism but also because this degree can be made in apprenticeship.Thanks to this opportunity I became part of the Group Grands Chais de France in which I am UK&ROI Sales Assistant Junior. The classes with French & International teachers, all presented in english, are often based on real case studies. I find that great because you can help the companies who are part of the “Chaire Vin et Tourism ” with your work & recommendation. It’s a chance to be more close to the reality, to professionalize yourself, to #bedistinctive.

Anne-Céline Lemberger

Travaux de recherche

Academy of Wine Business Research



  • Yuan Yao "Investigating the risk management in international wine distribution"
  • Coralie Haller & Jodie Conduit "Using proximity theory to understand actor engagement in the French Wine Industry"
  • Charlotte Massa "“Consume less, consume better”: The case of Wine in Moderation message"
  • Yosr Ben Tahar "Wine store brands and consumer perception"
  • Sébastien Bédé "The satisfaction trigger purchase ? The case of winery visit experience"   



  • Winner at Yantia, China International Gourmand World  Book Awards (May 2017) for the chapter on the Provence Wine Route :"Pink Wine and Movie Stars : How the Provence Wine Trail Was Established" written by : Coralie Haller, Sébastien Bédé, Michel Couderc, François Millo.


It is possible to attend Wine management classes in our french master in tourism. Learn more : M2 Tourism

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EM Strasbourg Business School
61 avenue de la Forêt-Noire
F-67085 Strasbourg Cedex
Tél. : 03 68 85 80 00
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